Creativity Is All About Making Ft. Chaka Sobhani

Creativity Is All About Making Ft. Chaka Sobhani

What is creativity today? How has its role changed? Also, how does one sell great work?

What is creativity today? How has its role changed? Also, how does one sell great work? In this episode, we talk about how creativity as a function and a process has evolved. Creativity, today, has to be more original. It has to acknowledge that the world has changed. It has to be from the heart. And finally, creativity has to connect.

In this episode, our CEO & CSO Leo Burnett, South Asia - Dheeraj Sinha, speaks to Chaka Sobhani, who is the Chief Creative Officer of Leo Burnett, London. With 20 years of experience as an award winning director, writer and creative, she has worked for the biggest broadcasters, brands and agencies worldwide. She spent over 10 years as a film maker and in television and then for a few years at leading independent agency 'Mother', running a number of accounts and building their content ability, before joining Leo Burnett. Chaka has overseen Leo Burnett London be named Agency of the Year 2016 by Epica and Direct Agency of the Year 2016 by Campaign, as well be part of the most awarded network in the world (according to AdAges 2015 Awards Report).

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