Making Choice, Easy, Natural, and Rewarding Ft. Matthew Willcox

Making Choice, Easy, Natural, and Rewarding Ft. Matthew Willcox

Dheeraj Speaks to Matthew Willcox about making choices and consumer behavior

Who really builds the brand? How do consumers make choices? How can marketers reduce consumer indecision? In this episode we chat about a marketer’s responsibility to help consumers make simple choices and frictionless decisions. It’s all about turning planet-sized problems into brain-sized ones as we improve people’s decision confidence while making it easy for them to connect with and adopt brands..

In this episode, our CEO & CSO Leo Burnett, South Asia - Dheeraj Sinha, speaks to Matthew Willcox, a strategic planner in global advertising agencies. He has also set up the Institute of Decision Making, a think tank that acted as a bridge between marketing practitioners and academics studying decision making. His book, The Business of Choice was published in 2015 and won Marketing & Sales Books “Marketing Book of The Year” and the American Marketing Association’s prize for best books in marketing.

Find Matthew Willcox on his Website.
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