Advaeita Mathur (Studio Metallurgy)
Voices for Local with Monisha Singh KatialNovember 24, 2021
22:4352.41 MB

Advaeita Mathur (Studio Metallurgy)

On today’s episode of Voices For Local, we have Founder & Creative Head of Studio Metallurgy – Advaeita Mathur. She shares how she took her love for metal and unconventional materials, and set up a brand that creates contemporary jewellery, accessories and home decor that celebrate individuality. Advaeita also lets us in on some marketing strategies, her secrets of brand building, and maintaining a strong customer base. 

To check out Studio Metallurgy’s work, log onto or follow their journey on Instagram @studio.metallurgy. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.


Host: Monisha Singh Katial (Twitter & Instagram)

This is a Maed in India production.

Audio Engineer & Editor: Kartik Kulkarni

Creative Director: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Producer: Husein Haveliwala