The guest on this episode of Voices For Local chose to follow her passion of showcasing the weaves of her home state Assam to the world, in turn giving local weavers the opportunity to earn a livelihood. Shravanti Borah speaks to Monisha about her brand Enajori, her fascination with the thread and the sound of the looms, the significance of weaving in Assamese society, how the pandemic forced weavers to find other sources of income, protecting the age-old tradition of weaving, and how international buyers understand the value of handmade weaves.
To check out Enajori’s work, log onto enajori.co.in or follow their journey on Facebook. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.
This is a Maed in India production.
Audio Engineer & Editor: Kartik Kulkarni
Creative Director: Mae Mariyam Thomas
Project Manager: Shaun Fanthome
Producer: Husein Haveliwala